Meet your family on the sofa
Disney Channel
Hectic lifestyles mean that families are spending less quality time together than they used to. The Disney Channel family movie at 7pm every night was a good opportunity for the whole family to meet.
A special build poster site on London's Cromwell Road featured a lounge set complete with sofa and TV. At 7pm every week night, a real family would sit on the sofa together to watch the movie.
The campaign was featured in Creative Review.