Glass Slippers
Arts University Bournemouth

Three minutes. Three centuries. Cinderella like you’ve never seen her before.

I collaborated with two performance design courses at Arts University Bournemouth to produce a short film that showcases almost one hundred costumes spanning three centuries.

I decided to shun the traditional recruitment video for the University in favour of a fresh, and sometimes, violent take on the story of Cinderella, shot entirely from her point of view.

150 students spent five months painstakingly creating the costumes, make-up and hair design to ensure they remain true to their eras of the 18th, 19th and 20th centuries and we did the rest.

The film's end line - 'storytelling from an original point of view' - captures the courses' creative approach to both teaching and way they promote themselves.

 

Buzz

Ads of the World
Fubiz
Daily Mail
The Drum

 

Awards

The Drum Ad of the week

 

RESULTS

Significant increase in 2016 course applications

PROJECT SKILLS

VIDEO DIRECTION / VIDEO PRODUCTION / CAMPAIGN CREATION / PROMOTION / YOUTUBE / PR / SOCIAL MEDIA