You're used to shopping at Lidl
aren't you?

This campaign featured Lidl customers in scenarios where they were paying much higher prices than they were used to. The customers’ shock at what they had to pay always resulted in someone commenting ‘You’re used to shopping at Lidl, aren’t you?’ The phrase subsequently slipped into vernacular in Northern Ireland where the campaign ran.

The commercials were animated in a deliberately simplistic style and looked quirky and cheap - much like the Lidl shopping experience.

 

Awards

Cream Awards 2008 Low budget TV GOLD
Cream Awards 2008 TV campaign
Fresh Awards 2008 Low budget TV

PROJECT SKILLS

CAMPAIGN CREATION / CREATIVE STRATEGY / TV ADVERTISING / ENDLINES