Let's go to work
Volkswagen Commercial Vehicles

Volkswagen Commercial Vehicles used to be marketed in a similar way to its sister car brand - as a premium vehicle. As the recession kicked in, a more direct, fit for purpose campaign was needed and 'Let's go to work' was born.

Ray Winstone became the brand's figurehead on radio and in TV idents, personifying a perfect balance premium values and ruggedness.

 

Awards

B2B Awards 2008 Best use of Advertising GOLD
Annas Newspaper Association 2009

 




PROJECT SKILLS

CAMPAIGN CREATION / BRAND DEVELOPMENT / CREATIVE STRATEGY / RADIO ADVERTISING / TV IDENTS / ART DIRECTION / MPU / SKYSCRAPERS / BANNERS / PRESS ADVERTISING / AMBIENT MEDIA / B2B ADVERTISING / CREATIVE DIRECTION / POSTER